The Mudra Institute of Communications, Ahmedabad (MICA), established in 1991, is a premier institution specializing in strategic marketing and communication education. Recognized for its unique focus on integrated marketing and communication, MICA offers a range of postgraduate and doctoral programs designed to equip students with the skills necessary for leadership roles in the industry.

Programs Offered:

• Post Graduate Diploma in Management (PGDM): A two-year full-time program focusing on general management principles.
• Post Graduate Diploma in Management-Communications (PGDM-C): A two-year full-time program emphasizing marketing and communication strategies.
• Fellow Programme in Management-Communications (FPM-C): A doctoral program aimed at research in management and communications.

Fees:

• PGDM and PGDM-C: The total fee for the two-year program is approximately ₹26,00,000, covering tuition, residential charges, and infrastructure facilities.
• FPM-C: The annual fee is around ₹8,00,000.

Admission Process:

Admission to MICA’s PGDM and PGDM-C programs requires candidates to have a valid score in CAT, XAT, or GMAT. Additionally, candidates must appear for the MICA Admission Test (MICAT), which assesses psychometric abilities, descriptive writing, and general awareness. The selection process also includes a Group Exercise (GE) and Personal Interview (PI).

Cut-off:

MICA does not publicly disclose specific cut-off scores for entrance exams. The selection process is holistic, considering performance in CAT/XAT/GMAT, MICAT, GE, and PI. The cut-off can vary each year based on factors such as the number of applicants and exam difficulty.

Ranking:

In the National Institutional Ranking Framework (NIRF) 2024, MICA was ranked 32nd among management institutions in India.

Facilities:

• Hostels: Separate accommodation facilities for male and female students.
• Library: A well-stocked library with a wide range of books and journals.
• Sports: Both indoor and outdoor sports facilities, including tennis, football, basketball, and chess.
• Wi-Fi: Campus-wide Wi-Fi connectivity.
• Auditorium: A modern auditorium for events and seminars.
• Cafeteria: A cafeteria offering a variety of food options.

MICA’s unique curriculum, combined with its state-of-the-art facilities, provides a conducive environment for students aspiring to excel in the field of marketing and communications.